Active Agent
Active Agent is a tool for shopping, planning, and optimizing programmatic advertising such as TV program placements.
What is Active Agent?
Active Agent is a demand-side platform which provides direct access to AdExchanges and supply-side platforms (SSP). Its goal is to automate relationships with marketers and to shop, plan, and optimize media such as addressable TV, digital audio, and DOoH without wastage. Users can choose between different bid strategies, including bid factoring, dynamic buying, and pacing. The tool also offers options for target group definition.
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FAQ
The official website of Active Agent is https://www.adition.com/
Active Agent is a demand-side platform which provides direct access to AdExchanges and supply-side platforms (SSP). Its goal is to automate relationships with marketers and to shop, plan, and optimize media such as addressable TV, digital audio, and DOoH without wastage. Users can choose between different bid strategies, including bid factoring, dynamic buying, and pacing. The tool also offers options for target group definition.
Active Agent belongs to the Demand Side Platform (DSP) category.
Active Agent offers features such as Audience Targeting, Campaign Management, Multi-Channel Marketing.
No, Active Agent does not offer a free trial.
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