Advocu

Advocu is a software platform built for developer relations teams that run developer advocacy, ambassador, expert and community programmes. Technology companies increasingly rely on external developers and community leaders to educate others, create content and promote their platforms, but managing these programmes at scale is complex. Programme managers often juggle spreadsheets, forms, email and multiple tools to recruit members, track contributions, reward participants and report results to leadership. Advocu addresses this by providing a dedicated system for building, engaging, tracking and scaling such programmes, with an approach centred on measuring community impact and demonstrating the return on investment of developer relations activities, an area where evidence is often anecdotal.

The platform supports application and onboarding workflows, enabling organisations to collect applications, evaluate candidates and admit members into tiers or cohorts. Members can report activities such as talks, blog posts, videos, workshops, open-source contributions and events through a portal, and programme managers can review and approve submissions. Contribution data is aggregated into dashboards and analytics that show reach, engagement and impact across regions, topics and time periods, supporting reporting to stakeholders. Engagement features include communications, opportunities and calls for participation, and reward and recognition mechanisms help sustain motivation. Event and community group management tools support organisers of meetups and user groups, while integrations with platforms such as Slack, Salesforce, GitHub and marketing systems allow data to be connected to broader business processes. Advocu can manage multiple programmes within one environment and offers configurable workflows to reflect varying programme rules. The platform is delivered as software as a service, with support from a team experienced in developer community programmes. It is aimed at developer relations, community and developer marketing teams at technology companies, cloud providers, software vendors and API-first businesses, and has been adopted by prominent technology organisations. Pricing starts from around USD 690; there is no free version and no free trial listed.