ApplyEasy

ApplyEasy is a customer onboarding solution from CreditorWatch, an Australian credit reporting and business risk company. It is designed to give businesses everything they need to onboard new customers confidently within one platform, particularly where trade credit is extended. The product addresses the challenges that credit and finance teams face when assessing and approving new customers: paper or PDF credit applications are slow to complete and process, information is often incomplete or inaccurate, and credit checks, identity verification and terms acceptance must be carried out separately. These delays can frustrate customers and sales teams while increasing the risk of extending credit to unsuitable businesses. ApplyEasy digitises the credit application process and combines it with CreditorWatch’s data and risk assessment capabilities, enabling faster, better-informed decisions. Its approach is to streamline onboarding while embedding risk controls from the outset.

Key capabilities include customisable online credit application forms, automatic retrieval of business information from Australian registries to reduce manual entry, digital signatures for terms and conditions and personal guarantees, and integrated credit checks drawing on CreditorWatch data. Workflow tools route applications to the appropriate approvers, while automated risk assessment helps determine suitable credit limits and terms. Once approved, customers can be monitored for changes in their credit risk profile through CreditorWatch’s alerts. Document storage and audit trails support compliance and record-keeping, and integration with accounting and ERP systems allows approved customer details to flow into financial systems. The solution is cloud-based and designed with Australian regulatory requirements in mind, including the Personal Property Securities Register. ApplyEasy is aimed at Australian businesses that extend trade credit, such as wholesalers, manufacturers, building supply companies and service providers, ranging from small businesses to larger enterprises. Pricing is quote-based and is not published in this listing, and no free trial or free version details are provided.