Birdie

Birdie is a consumer insights platform that helps companies drive business growth through real-time, AI-powered analysis of large volumes of consumer data. Founded in Brazil, it gathers and analyses customer feedback from sources such as online reviews, marketplace ratings, social media, customer service interactions and surveys, turning unstructured opinions into actionable intelligence. The problem it addresses is that consumer brands receive feedback across numerous channels, often in the millions of data points, and cannot read or categorise it manually. Important signals about product defects, unmet needs, competitor strengths and service failures therefore remain hidden. Birdie’s approach uses natural language processing and generative AI to structure this feedback automatically, identify themes and quantify their impact on satisfaction and ratings, allowing product, marketing and customer experience teams to prioritise improvements with evidence rather than intuition.

The platform collects data from e-commerce marketplaces, review sites, app stores, social networks and internal sources such as support tickets and NPS surveys, and consolidates it in a single view. AI models classify feedback by product attribute, topic and sentiment, while dashboards highlight trends, emerging issues and opportunities, including comparisons with competitors’ products. Users can ask questions in natural language through an AI assistant to explore the data and receive summarised answers. Alerts notify teams when negative sentiment spikes or new problems appear, and reports support product development, marketing positioning and customer service improvements. Birdie integrates with customer service platforms such as Zendesk, Freshdesk and Salesforce, as well as survey tools and data warehouses. It is aimed at consumer goods manufacturers, retailers, e-commerce companies, electronics and appliance brands and service providers, particularly in Latin America and North America. Pricing is quote-based and not published in this listing, and no free trial or free version details are provided.