Boomerang

Boomerang by Webrunner is a marketing automation software designed specifically for contractors. The platform centralizes lead management by pulling leads from website chat, email, text, and phone into a unified inbox, allowing businesses to respond quickly and stay organized. It features automated lead response capabilities, two-way SMS marketing, appointment booking functionality, and a sales pipeline that tracks opportunities and attributes revenue to marketing initiatives. Boomerang also includes review solicitation tools, lead reactivation sequences, and email marketing capabilities to help contractors maintain communication with prospects. The system offers call tracking features, a website chat widget, and a mobile app for managing communications across devices. Additionally, the platform provides basic CRM functionality while also offering integration options with external CRM systems.