Brand Hygiene Protection

Brand Hygiene Protection is an AI-ML-driven brand relevancy and safety solution for the detection and management of brand hygiene with an automated process. Regional, contextual understanding, and sentiment analysis are used for content validation. The solution offers vernacular capabilities and also possesses deep learning capabilities. It protects the brand image from irrelevant media placements by ensuring digital campaigns run with advertisers & globally recognized brand and GARM guidelines. It enables custom targeting and exclusion themes and accurate detection of unsafe content and contextual targeting through text and sentiment analysis, engagement metrics etc. It whitelists channels, platforms, and videos based on brand safety standards and targeting norms for digital advertising.