Mergado

Mergado is a product data feed management platform used by online retailers and marketing agencies to prepare, optimise and distribute ecommerce product feeds across advertising and shopping channels. Originating in Central Europe and widely adopted in the Czech, Slovak, Polish and Hungarian markets, it addresses the persistent gap between the product data an online shop exports and the data each advertising channel actually requires. Shop systems produce feeds in their own structure; Google Shopping, Meta, price comparison engines, marketplaces and affiliate networks each expect different fields, categories, formats and completeness. Feeds submitted without transformation are routinely rejected, mis-categorised or shown with poor-quality listings that attract few clicks and waste advertising budget.

Mergado imports a shop's existing feed and applies rules to reshape it for each destination. Rules can rename and map elements, rewrite product titles into the structure that performs best on a given channel, assign channel-specific categories, insert missing attributes such as colour, size or material derived from other fields, exclude unprofitable or out-of-stock items, and adjust prices or bids per channel. Because rules run automatically on every feed refresh, the transformed output stays current as the catalogue changes rather than requiring repeated manual work. Bidding and campaign optimisation features let retailers set different strategies for different product groups based on margin and performance, concentrating spend where it returns. Preview and validation tools show exactly how each product will appear before submission and flag errors that would cause rejection. An ecosystem of add-on applications extends the platform into areas such as automated rule generation, image editing and analytics, and integration connects to major regional and global channels. Mergado is aimed at ecommerce managers, performance marketing specialists and agencies handling feeds for multiple clients. Pricing starts from around USD 14 per month with a free trial; there is no permanently free version.