Pledge It

Pledge It is a peer-to-peer fundraising and events platform that helps nonprofit organisations build stronger communities around their causes and generate more revenue for their missions. The company originally became known for enabling athletes and sports teams to raise money through pledges tied to performance, and it has since broadened its offering to support a wide range of charitable fundraising campaigns. Peer-to-peer fundraising depends heavily on motivating supporters to reach out to their own networks, yet many platforms provide a generic experience that does little to encourage participation. Pledge It’s approach is to make campaign creation straightforward for organisations and fundraising engaging for participants, with features that encourage sharing, friendly competition and ongoing engagement throughout the life of a campaign.

Core capabilities include branded campaign sites, individual and team fundraising pages, event registration and ticketing, and support for challenge-based and performance-based pledges. Social sharing tools, leaderboards and progress tracking help sustain momentum, while automated communications keep participants and donors informed. Nonprofits can manage campaigns, participants and donations from a central dashboard, with reporting that shows fundraising totals, participation rates and donor activity. Secure payment processing and donor receipts are handled within the platform, and data can be exported or integrated with CRM systems to support stewardship after the campaign ends. The service is cloud-based and mobile-friendly, which suits participants who manage their fundraising primarily from their phones. Pledge It is aimed at nonprofits of all sizes, including charities, schools, universities, athletic programmes and community organisations that run peer-to-peer campaigns, fun runs, walks, challenges or sports-related fundraisers. Its sports heritage makes it especially relevant for organisations engaging athletes and fans. Pricing starts from a nominal USD 0.01, reflecting a largely usage-based model, and a free trial is available; there is no permanently free version.