Properly

Properly is an operations management platform built for the short-term rental industry, focused on the cleaning, inspection and turnover work that takes place between guest stays. Hosts and property managers depend on each turnover being completed quickly and to a consistent standard, yet they are rarely on site to check the work themselves. Cleaners may be independent contractors, instructions are often passed on through text messages, and problems such as damage or missing supplies are discovered only when the next guest complains. Properly addresses this by giving managers a structured way to schedule turnovers, define exactly what should happen at each property and verify that it has been done. Its core approach is visual, checklist-driven accountability: cleaners follow property-specific checklists with reference photos showing how each room should look and submit their own photos as proof, allowing managers to review quality remotely and in near real time.

Key features include automated job scheduling linked to reservation calendars, customisable digital checklists, photo verification, damage and maintenance issue reporting, inventory and supplies tracking, and notifications for managers, owners and service providers. The platform also includes tools for finding and paying cleaners and for coordinating maintenance teams, as well as reporting that shows job completion, timing and issues across a portfolio. Properly integrates with popular booking channels and property management systems such as Airbnb and other vacation rental software, so that new reservations automatically generate turnover tasks without manual entry. It is delivered as a cloud service with mobile apps for field staff and a web dashboard for managers. Properly is aimed at independent hosts, vacation rental management companies, cleaning businesses serving short-term rentals and hospitality operators managing serviced apartments who need dependable, scalable turnover operations across multiple properties and locations. Pricing starts from around USD 5.40 per property; a free version is available alongside a free trial of the paid plans.