CounterGo vs BidBow Comparison: Everything You Need to Know Before Choosing

CounterGo is a drawing and estimating software from Moraware designed specifically for the countertop fabrication industry, including stone, quartz, solid surface and laminate fabricators. Producing accurate quotes for countertops is traditionally slow and error-prone, requiring salespeople to sketch layouts, calculate square footage, account for edges, cutouts and splashes, and then translate everything into a price. CounterGo's approach is to let users draw a countertop quickly in a browser, with the software automatically calculating areas, edge lengths and costs according to the fabricator's own price list, so that a professional quote can be produced in a matter of minutes. The vendor highlights that a typical countertop can be drawn, laid out and quoted in about three minutes. This speed allows fabricators to respond to enquiries while customers are still engaged. Key features include a simple drawing tool for shapes, edges, sinks, cooktops and backsplashes, automatic calculation of square and linear measurements, and configurable pricing that reflects material groups, edge profiles, cutouts and add-ons. Slab layout functionality helps fabricators visualise how pieces will be cut from slabs, supporting material planning and reducing waste. Quotes can be generated as branded documents and emailed to customers, with options for multiple materials and price levels so that homeowners, designers and dealers can compare alternatives. Because CounterGo is cloud-based, estimators can work from the office, showroom or customer site, and quotes are stored centrally for follow-up. It integrates with Moraware's Systemize, which handles job scheduling and production tracking, so that approved quotes can move smoothly into operations, and with accounting software through that platform. CounterGo is used by countertop fabricators, kitchen and bath dealers and cabinet shops of varying sizes. Pricing starts from around USD 100, typically per month; no free trial is indicated in this listing and there is no free version.