Privacy Tools vs Ketch Comparison: Everything You Need to Know Before Choosing

Privacy Tools is a Brazilian company specialising in privacy and personal data protection software, and it positions itself as a leading provider in its home market. Its platform helps organisations comply with Brazil's General Data Protection Law, the Lei Geral de Proteção de Dados (LGPD), as well as other data protection regulations such as the GDPR. Since the LGPD came into force, Brazilian companies have faced new obligations to map personal data processing, manage consent, respond to data subject requests and handle incidents, often without mature processes or dedicated privacy staff. Privacy Tools addresses this with an integrated set of modules that operationalise privacy compliance, with an approach designed to automate routine tasks and provide evidence of accountability to the Brazilian data protection authority, the ANPD. The platform includes data mapping and records of processing activities, helping organisations inventory personal data, identify legal bases and assess risks. Consent and cookie management tools capture, store and manage user consent across websites and applications, and preference centres allow individuals to control how their data is used. A data subject request portal manages requests for access, correction, deletion and portability, with workflows to track deadlines and document responses. Data protection impact assessments and privacy risk assessments support the evaluation of new projects and processing activities. Incident management features help record, assess and report security incidents involving personal data. Additional modules may cover vendor and third-party privacy assessments, policy management and training. Dashboards and reports give data protection officers and leadership visibility into programme maturity and outstanding issues. The platform is delivered as software as a service, with interfaces in Portuguese and support for local regulatory practices. Privacy Tools is aimed at Brazilian companies across sectors such as financial services, healthcare, retail, education, telecommunications and the public sector, as well as multinational organisations operating in Brazil. Pricing is quote-based and not published in this listing, and no free version or free trial details are provided.