Etropo

Etropo is a marketing budgeting software that helps teams manage their financial resources. The platform provides real-time budget visibility through specialized dashboards that display plan versus actual spending data. It features automatic spend tracking through integrations with advertising platforms like Google Ads and LinkedIn, while offering collaboration capabilities with access controls for team members. Etropo eliminates spreadsheet version control issues through its interface that allows for budget adjustments and forecasting. The system enables users to import existing budgets quickly or create new ones using built-in wizards with industry benchmarks. The software includes Slack integration for collecting spending updates from team members and organizes financial information by channels, teams, or categories for comprehensive budget management.