Mailchimp

Mailchimp is a marketing platform primarily used by small businesses in marketing and IT services to manage email campaigns and customer outreach. Users value its drag-and-drop editor and real-time analytics for campaign tracking. Its AI growth assistant and mobile layout controls, launched in 20242025, enhance usability. However, reviewers consistently cite pricing and limited customization as drawbacks.

Mailchimp belongs to the AI Marketing Tools, Customer Journey Mapping Tools, Email Management, Email Marketing, Email Tracking, Insurance CRM, Personalization, Real Estate CRM, Retargeting, SMS Marketing, Sales Tracking, Small Business CRM, Social Media Marketing, Survey, Transactional Email, Website Builder, All-in-One Marketing Platform, CRM, Campaign Management, Content Marketing, Landing Page, Lead Management, Marketing Analytics, Marketing Automation category.

Mailchimp offers features such as AI/Machine Learning, Campaign Analytics, Marketing Automation, Personalization, Activity Dashboard, Activity Tracking, Behavioral Analytics, Customer Segmentation, Customizable Templates, Data Import/Export, Engagement Tracking, Performance Metrics, Alerts/Notifications, Archiving & Retention, Collaboration Tools, Contact Management, Email Tracking, Reporting/Analytics, Search/Filter, Spam Blocker, Campaign Scheduling, CAN-SPAM Compliance, Customizable Fields, Event Triggered Actions, Mobile Optimization, Subscriber Management, Campaign Management, Click Tracking, Email Distribution, Email Management, Email Templates, Real-Time Notifications, Lead Capture, Lead Management, Sales Pipeline Management, Third-Party Integrations, A/B Testing, Customizable Branding, Email Marketing, Recommendations, Website Personalization, Contact Database, Customer Database, Audience Targeting, Behavioral Targeting, Conversion Tracking, Geotargeting, Mobile Retargeting, Social Media Retargeting, Website Visitor Tracking, Mass Texting, Scheduled Messaging, Interaction Tracking, Segmentation, Social Media Integration, Automated Publishing, Multi-Account Management, Social Media Monitoring, Social Promotion, Data Analysis Tools, Question Branching, Question Library, Skip Logic, API, List Management, Simple Mail Transfer Protocol (SMTP), Design Management, Drag & Drop, Landing Pages/Web Forms, Pre-built Templates, Real Time Editing, Behavior Analytics, Dynamic Content, Lead Nurturing, Multi-Channel Marketing, Workflow Management, Campaign Planning, Multi-Campaign, Content Library, Content Management, Reporting & Statistics, Responsive Web Design, CRM, Campaign Tracking, Dashboard, ROI Tracking.

Yes, Mailchimp offers a free trial.