Sharpr

Sharpr is a marketing intelligence and knowledge sharing platform, now associated with the market research firm Dynata, that helps organisations centralise and distribute insights, research and competitive intelligence. Marketing, insights and strategy teams generate large volumes of valuable material, including research reports, customer studies, competitor analysis and campaign results, but this knowledge often ends up buried in email threads, shared drives and individual laptops. As a result, colleagues repeat research that already exists and decisions are made without the full evidence base. Sharpr's approach is to create a searchable, curated hub for this intelligence, using AI-powered search and automated distribution so that the right insights reach the right people at the right time. The platform aims to increase the return on research investment by ensuring existing findings are discovered and reused.

Key features include a central repository for reports, presentations, videos and documents, with tagging and categorisation that make content easy to browse and filter. AI-enhanced search allows users to find relevant findings across documents quickly, including within the text of files, while personalised feeds and automated newsletters push new insights to stakeholders based on their interests and roles. Competitive intelligence tools help teams monitor competitors and share updates across the organisation. Engagement analytics show which content is being viewed and shared, helping insights teams demonstrate their value and understand stakeholder needs. Permissions and security controls protect sensitive research, and integrations with collaboration platforms and single sign-on support enterprise deployment. As a cloud-based service, Sharpr can be accessed from anywhere by globally distributed teams. It is used by consumer goods companies, retailers, financial services firms, pharmaceutical businesses and other enterprises with dedicated insights and marketing functions. Its emphasis on reuse helps insights teams avoid commissioning duplicate research. Pricing is not published in this listing and is available on request.