Slice

Slice is a technology and marketing platform for independent local restaurants, built almost entirely around pizzerias, that gives small operators the ordering technology and customer marketing capability that large national chains have used to take market share from them. The strategic argument is straightforward: a family-run pizzeria cannot build an app, run a loyalty programme or operate a data-driven marketing function, yet competes directly with chains that do all three. Slice supplies those capabilities as a shared service across its network of member shops, with the explicit goal of converting one-time customers into regulars rather than simply processing transactions.

The platform provides online ordering through a branded website and through the Slice consumer app and marketplace, where diners browse local independent restaurants. Orders flow to an in-store tablet or point-of-sale integration, with menu management, modifiers, pricing and hours controlled by the shop. Payment processing, delivery coordination and customer communications are handled within the system. Where Slice differs from generic delivery marketplaces is in its commercial model and its emphasis on ownership of the customer relationship: rather than high per-order commissions, it charges a low flat fee per order, and it gives the restaurant access to its own customer data rather than holding it behind the marketplace. Marketing capability includes automated campaigns to lapsed customers, promotional offers, loyalty rewards, email and text outreach, and search visibility work performed on the shop's behalf. Additional services extend into the operational side of running a small food business, including supplies purchasing at negotiated group rates, register hardware, and support with website and brand presentation. Analytics show order volume, repeat rate, average ticket and customer retention. Slice serves thousands of independent pizzerias across the United States. Pricing is per order from around USD 2.50; there is no free version and no free trial. There are no monthly platform fees, which is central to its appeal for small independents.