Trustpilot

Trustpilot is a Danish-founded online review platform that connects businesses and consumers through publicly visible reviews. Established in 2007, it has become one of the most widely recognised review sites globally, hosting hundreds of millions of reviews across a very large number of company domains. For businesses, Trustpilot provides tools to invite, manage, respond to and showcase reviews, helping them build trust with prospective customers. The problem it addresses is the credibility gap in online purchasing: consumers increasingly rely on the experiences of others before buying, and businesses need a transparent, independent way to demonstrate their reputation. Trustpilot operates an open model in which anyone with a genuine experience can leave a review, and it invests in fraud detection and content integrity measures to protect the reliability of its platform. Its business products are designed to turn that reputation into a marketing and insight asset.

Business features include automated review invitations via email, SMS and integrations, product reviews, customisable TrustBox widgets for displaying ratings on websites, and review response tools. Analytics and sentiment insights help companies identify themes in feedback, benchmark against competitors and understand drivers of satisfaction. Reviews can be syndicated to Google Seller Ratings and used in social media and advertising content, supporting click-through and conversion rates. Trustpilot integrates with e-commerce and CRM platforms including Shopify, Magento, WooCommerce, BigCommerce, Salesforce and HubSpot, as well as numerous other tools through its API. A free business account allows companies to claim their profile and respond to reviews, while paid plans add higher invitation volumes, advanced widgets and analytics. Customers range from small online shops to large enterprises in retail, financial services, travel, telecommunications and software, across many countries. Pricing starts from around USD 299, typically per month, with a free trial, and a free version is also available.