Best Customer Advocacy Software for 2026 - Krowdbase

Best Customer Advocacy Software for 2026 - Krowdbase

Customer Advocacy helps organizations standardize processes so work is repeatable and auditable while aligning stakeholders around clear responsibilities and outcomes. Instead of stitching together point tools, a dedicated customer advocacy platform centralizes workflows, data, and communication so decisions move faster and errors drop. Teams across HR leaders managing distributed workforces see immediate gains from consistent processes, governed access, and reliable records of who did what and when. Krowdbase lists the best Customer Advocacy Software with pricing, features, screenshots, and demos. Compare vendors easily to find the right fit for your team size, industry, and budget. 

During evaluation, focus on configurability, admin effort, reporting depth, and how well it integrates with CRM, ERP, HRIS, and collaboration suites. Selecting the right customer advocacy solution today sets a durable foundation for scale, resilience, and measurable ROI over time. Clear pricing and transparent roadmaps help teams adopt confidently.

59 Softwares | Rankings updated: Feb 28, 2026

Top 5 Customer Advocacy Software

Explore top Customer Advocacy Softwares with features, pricing, screenshots, and videos

Features
Devices
Pricing
Free Trial
Influitive
Influitive logo

Influitive

Influitive is the market-leading advocacy, community, and engagement platform of choice for the worlds most customer-obsessed brands. Leverage the advanced segmentation and gamification engine to drive continuous engagement and guide customer journey...load more

Free Trial Not AvailableStarting at: $1499/usage based
Trustpilot
Trustpilot logo

Trustpilot

A customer review management tool that brings businesses and consumers together through reviews.

Free Trial AvailableStarting at: $299/per month
Yotpo
Yotpo logo

Yotpo

Built to drive engagement and loyalty, Yotpo helps small businesses in retail, fashion, and consumer goods collect and manage customer reviews to build trust and drive conversions. Marketing leads and store owners value its Shopify integration and cu...load more

Free Trial Not AvailableStarting at: $199/per month
Zuberance
Zuberance logo

Zuberance

Web-based system that helps incentivise current customers and increases the number of brand advocates that rave about your products.

Free Trial Not Available
ReferralCandy
ReferralCandy logo

ReferralCandy

Grow your sales through word-of-mouth marketing! Reward your customers for referrals and watch the sales and shares roll in. ReferralCandy connects instantly with popular ecommerce platforms (Shopify, WooCommerce, BigCommerce, Magento) or choose cust...load more

Free Trial Not AvailableStarting at: $29/usage based
Brandwatch
Brandwatch logo

Brandwatch

Brandwatch s industry leading Social Media Marketing solution is everything you need to discover, attract, and engage customers on social. Collaborate seamlessly with one shared calendar, bringing all your social platforms together. Manage your commu...load more

Free Trial Not Available
CustomerGauge
CustomerGauge logo

CustomerGauge

The CustomerGauge Account Experience (AX) platform enables B2B companies to monitor account engagement, collect feedback through surveys, segment real-time results, and map feedback to changes in revenue & customer metrics (e.g. NPS). Through native ...load more

Free Trial Not Available
Ambassador
Ambassador logo

Ambassador

All-in-one referral marketing software. Drive more revenue through word-of-mouth. Ambassador is a powerful referral marketing platform that helps brands grow faster by turning customers, partners, influencers, and employees into brand advocates. Desi...load more

Free Trial Not Available
Friendbuy
Friendbuy logo

Friendbuy

Friendbuy's mission is to empower growth marketers through innovation. Our referral marketing platform accelerates customer acquisition and builds loyalty for the world's most innovative brands. Friendbuy has emerged as the referral marketing platfor...load more

Free Trial Not AvailableStarting at: $249
HubSpot CRM
HubSpot CRM logo

HubSpot CRM

HubSpot CRM is a contact and lead management platform used primarily by small businesses in marketing, IT, and software services. Reviewers highlight its ease of use, strong email tracking, and integrations with Gmail and Outlook. A 2025 update intro...load more

Free Trial AvailableStarting at: $20/per month
Kangaroo
Kangaroo logo

Kangaroo

Maximize your sales and customer loyalty with Kangaroo. Kangaroo's robust loyalty rewards platform can be completely customized to engage customers via personalized offers and rewards, automated SMS text marketing, digital gift cards, branded app, an...load more

Free Trial Not AvailableStarting at: $79/per month
NiceJob
NiceJob logo

NiceJob

NiceJob helps you to collect more reviews and grow your business by turning your customers into long-term advocates with referrals.

Free Trial AvailableStarting at: $75/per month
InviteReferrals
InviteReferrals logo

InviteReferrals

InviteReferrals is Best Referral Software which is Easy to Setup and Affordable. InviteReferrals Trusted by 10k + Enterprise and Small Business Including Microsoft, Motorola, Foursquare, Dominos, Cola-cola, American Express , Sky , Mozilla are few na...load more

Free Trial Not AvailableStarting at: $99/per month
Referral Factory
Referral Factory logo

Referral Factory

Referral Factory makes it easy to launch and manage referral programs and affiliate programs, without writing a single line of code. Use our AI-powered referral program generator to create fully branded campaigns in seconds. Access 100,000+ verified ...load more

Free Trial Not AvailableStarting at: $95/per month
Marsello
Marsello logo

Marsello

With Marsello, you can create an omnichannel loyalty program for your retail or hospitality business. Drive repeat purchases and increase monthly turnover with a points-based loyalty program that works in-store and online, then put your loyalty data ...load more

Free Trial Not AvailableStarting at: $60/per month
Referral Rock
Referral Rock logo

Referral Rock

Turn brand fans into powerful referral sources. Generate more shares with a refer-a-friend programs that integrate across your customer's lifecycle. Activate referral & share activities across your email marketing, app, CRM, and e-commerce's touch po...load more

Free Trial Not AvailableStarting at: $175/per month
Survicate
Survicate logo

Survicate

Survicate is the complete customer feedback platform that helps you gather continuous insights at scale and act on them with confidence. With advanced analysis tools, AI-powered insights, and 360-view customizable dashboards, Survicate helps you turn...load more

Free Trial Not AvailableStarting at: $0/free plan
AiTrillion
AiTrillion logo

AiTrillion

Save 96% w/ AiTrillion, the only All-in-One ecommerce marketing automation platform on Shopify&Magento. 11+ AI-enabled marketing features. 200K+ installations. 175 countries. Email, loyalty rewards, web push, product reviews, pop ups, announcement ba...load more

Free Trial Not AvailableStarting at: $1/per month
Buyapowa
Buyapowa logo

Buyapowa

For over a decade, Buyapowa has been helping leading brands including T-Mobile, Vodafone, AXA, Centrica and many more harness the power of rewards to drive customer acquisition, loyalty and advocacy. Our platform is built to flex around your business...load more

Free Trial Not Available
TrueLoyal
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TrueLoyal

TrueLoyal is an AI-powered loyalty platform designed to boost repeat purchases and customer retention. It offers personalized experiences across online and offline channels using gamification, challenges, and AI-driven personalization. The platform s...load more

Free Trial Not Available
Gainsight CS
Gainsight CS logo

Gainsight CS

Gainsight Customer Success (CS) is the growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it gives teams complete visibility into customer health, expansion potential, and revenue risk all in one platform. With...load more

Free Trial Not Available
ExpertVoice
ExpertVoice logo

ExpertVoice

The ExpertVoice Advocacy Platform connects 900 of the worlds leading brands with more than 1 million vetted industry experts to improve recommendations and reviews in e-commerce experiences, retail stores, and social media communities. Brands use Exp...load more

Free Trial Not Available
Annex Cloud Loyalty Experience Platform
Annex Cloud Loyalty Experience Platform logo

Annex Cloud Loyalty Experience Platform

Annex Cloud's customer advocacy solutions help turn loyal customers into advocates, while decreasing churn and accelerating growth.

Free Trial Not AvailableStarting at: $15000/per year
Totango
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Totango

Totango is the trusted Customer Success Platform for enterprises looking to drive growth and deliver exceptional customer value. Totango empowers go-to-market teams including Customer Success, Sales, Marketing, and Revenue to work smarter, achieve me...load more

Free Trial Not Available
GrowSurf
GrowSurf logo

GrowSurf

Automate customer acquisition at the lowest possible cost. B2C and B2B tech companies using GrowSurf s referral program software get new customers on autopilot. Launch a customer-to-customer referral program to incentivize word-of-mouth referrals and...load more

Free Trial Not AvailableStarting at: $179/per month