Best PPC Software for 2026 - Krowdbase

Best PPC Software for 2026 - Krowdbase

PPC helps organizations capture cleaner data for timely, board-ready reporting while aligning stakeholders around clear responsibilities and outcomes. Instead of stitching together point tools, a dedicated ppc platform centralizes workflows, data, and communication so decisions move faster and errors drop. Teams across product and engineering organizations running at speed see immediate gains from consistent processes, governed access, and reliable records of who did what and when. Krowdbase lists the best PPC Software with pricing, features, screenshots, and demos. Compare vendors easily to find the right fit for your team size, industry, and budget. 

During evaluation, focus on configurability, admin effort, reporting depth, and how well it integrates with single sign-on, MFA, and audit logging. Selecting the right ppc solution today sets a durable foundation for scale, resilience, and measurable ROI over time. Clear pricing and transparent roadmaps help teams adopt confidently.

94 Softwares | Rankings updated: Feb 28, 2026

Explore top PPC Softwares with features, pricing, screenshots, and videos

Features
Devices
Pricing
Free Trial
Semrush
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Semrush

Semrush enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush allows customers to understand trends, uncover in...load more

Free Trial Not AvailableStarting at: $139.95/per month
Ahrefs
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Ahrefs

Ahrefs is trusted by SEOs and marketers worldwide as the ultimate toolset for SEO, powered by industry-leading data. Boasting the #1 most active SEO crawler, Ahrefs crawls the web 24/7, stores vasts amount of data, and makes it easily accessible via ...load more

Free Trial Not AvailableStarting at: $99/per month
HubSpot Marketing Hub
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HubSpot Marketing Hub

HubSpot offers a powerful suite of tools that help you turn visitors into leads. You'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to efficiently grow your business. Capture leads, learn who th...load more

Free Trial Not AvailableStarting at: $0/free plan
Optmyzr
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Optmyzr

Manage PPC ads at scale more effectively with recommendations for optimizations you can apply with one click. Manage ads, bids, budgets, keywords, and more for Google Ads, Microsoft Ads, and Amazon Ads. Build and maintain shopping ads from your merch...load more

Free Trial Not AvailableStarting at: $299/per month
SpyFu
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SpyFu

SpyFu is a competitive intelligence software as a service that helps users optimize search engine optimization and pay-per-click advertising campaigns. The platform analyzes over 100 million domains to uncover the search marketing strategies of compe...load more

Free Trial AvailableStarting at: $39/per month
Canva
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Canva

Canva helps small businesses create branded visuals quickly using editable templates and AI-powered design tools. Its most used by marketing, design, and admin teams in SMBs that need fast, repeatable content. Reviewers highlight its ease of use and ...load more

Free Trial AvailableStarting at: $15/per month
Zapier
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Zapier

Zapier helps small businesses automate workflows across thousands of apps, with most users working in marketing, IT, and administrative roles. Its standout benefit is saving time by reducing manual tasks through no-code automation and integrations. U...load more

Free Trial AvailableStarting at: $29.99/per month
Unbounce
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Unbounce

Unbounce is a conversion optimization platform for teams of any size rom small but mighty marketing teams,

Free Trial AvailableStarting at: $74/per month
Hotjar
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Hotjar

Hotjar helps small businesses improve website performance by visualizing user behavior and gathering feedback through heatmaps, surveys, and session recordings. It most used by marketing teams for conversion optimization. Reviewers highlight heatmaps...load more

Free Trial AvailableStarting at: $39/per month
Microsoft Advertising
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Microsoft Advertising

Managers can define budgets, measure return on investment (ROI), and adjust spending on a unified interface. The platform enables managers to create bidding strategies and target advertising ... Read more

Free Trial Not Available
Crazy Egg
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Crazy Egg

Crazy Egg is a website optimization tool designed to help small businesses, eCommerce companies, digital agencies, and educational institutions analyze visitor's behavior across email and ad campaigns. The platform enables teams to investigate buyers...load more

Free Trial Not AvailableStarting at: $24/per month
CallRail
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CallRail

CallRail's Call Tracking makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses and integrating with leading marketing and sales software, our Call Tracking and analytics solutions hel...load more

Free Trial Not AvailableStarting at: $50/usage based
Instapage
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Instapage

Instapage is the world s most advanced landing page platform, helping digital advertisers create more relevant and impactful advertising by making it easy to build conversion-optimized landing pages in minutes. With Instapage, marketers can maximize ...load more

Free Trial AvailableStarting at: $79/per month
Mailchimp
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Mailchimp

Mailchimp is a marketing platform primarily used by small businesses in marketing and IT services to manage email campaigns and customer outreach. Users value its drag-and-drop editor and real-time analytics for campaign tracking. Its AI growth assis...load more

Free Trial AvailableStarting at: $13/per month
Google Optimize
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Google Optimize

Google Optimize is a platform for website optimization and testing. It uses Google Analytics data to analyze site performance and identify weak areas. Basic usage involves repeated A/B content testing variation experiments. This multivariate testing ...load more

Free Trial Not Available
monday.com
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monday.com

Krowdbase Shortlist

monday.com helps small businesses manage projects, tasks, and workflows with customizable boards. Its popular in marketing, IT services, and software services, especially among administrative and creative teams. Users value its team collaboration too...load more

Free Trial AvailableStarting at: $9/per month
Google Ads
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Google Ads

Google Ads (formerly known as Google AdWords) is an online advertising solution that helps businesses reach new customers via Google Search, YouTube, and other sites across the web. Using smart technology, digital ads are displayed to online searcher...load more

Free Trial Not Available
SE Ranking
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SE Ranking

SE Ranking is a robust SEO toolkit for marketing agency and in-house teams. It combines unique datasets with advanced features to help SEO pros build and implement effective strategies. SE Ranking covers keyword and competitive research, on-page, off...load more

Free Trial AvailableStarting at: $65/per month
Similarweb
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Similarweb

Krowdbase Shortlist

At Similarweb, were dedicated to helping businesses harness the full power of the digital world. Our solutions address a wide range of needs - from in-depth competitive analysis across marketing channels to actionable, large-scale data insights. With...load more

Free Trial Not AvailableStarting at: $125/per month
CHEQ Essentials
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CHEQ Essentials

Eliminate invalid activity from your paid marketing funnels, campaigns and audiences, and divert your ad budget to real paying customers only. CHEQ Essentials automatically blocks invalid traffic and click fraud from harming your Google Ads, Meta Ads...load more

Free Trial Not AvailableStarting at: $99/per month
Serpstat
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Serpstat

Serpstat is a go-to search marketing platform that helps analyze competitors, perform keyword research for SEO and SEM, track online positions and backlinks of any website and online competitor. Serpstat provides a set of tools for link building, tex...load more

Free Trial Not AvailableStarting at: $69/per month
ClickGUARD
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ClickGUARD

ClickGuard is a click fraud protection platform that blocks bots and fake clicks. Trusted by 3,100+ companies since 2016, we help pay-per-click marketers and businesses take back control of their PPC budget and boost ROI across Google, Microsoft, and...load more

Free Trial Not AvailableStarting at: $89/per month
AgencyAnalytics
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AgencyAnalytics

AgencyAnalytics is an enterprise SEO & marketing dashboard that impresses clients and saves time. Built in SEO tools include rank tracking, site audits and backlinks reports. White label the dashboard and give clients their own personal logins to let...load more

Free Trial Not AvailableStarting at: $79/per month
Opteo
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Opteo

Opteo is a Google Ads management tool which recommends optimisations based on continuous account monitoring of account performance data. Optimisations can be launched with a single click as pushes changes to Google Ads automatically, without the need...load more

Free Trial Not AvailableStarting at: $99/per month
Adalysis
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Adalysis

Meet your new PPC co-pilot. Designed for PPC agencies, Adalysis offers auditing, monitoring, optimization and automation tools. Its award-winning platform is trusted by thousands of customers around the world. Scale your PPC performance, not your wor...load more

Free Trial Not AvailableStarting at: $50/usage based