Hotjar – Features, Pricing & Reviews 2025 | Krowdbase
Hotjar logo

Hotjar

Use Hotjar to understand how users behave and what they feel at each step of their journey.

What is Hotjar?

Hotjar helps small businesses improve website performance by visualizing user behavior and gathering feedback through heatmaps, surveys, and session recordings. It most used by marketing teams for conversion optimization. Reviewers highlight heatmaps and activity tracking though some report tracking issues on complex sites. Recent updates, like continuous capture and funnel dashboards, improve workflow speed and data clarity.

Features

Activity Dashboard
Activity Tracking
Behavioral Analytics
Customer Experience Management
Customer Segmentation
Customizable Templates
Data Import/Export
Engagement Tracking
Performance Metrics
Customer Journey Mapping
Customer Segmentation
Engagement Tracking
Performance Metrics
Behavioral Analytics
Data Visualization
Engagement Tracking
Heatmaps
Real-Time Analytics
Reporting & Statistics
Visual Analytics
Website Analytics
Conversion Tracking
Customer Journey Mapping
Customer Segmentation

Pricing

Starting at:

USD 39/per month

Free Trial Available

Reviews(0)

Write a review

Hotjar alternatives

Mailchimp
Mailchimp logo

Mailchimp

Mailchimp is a marketing platform primarily used by small businesses in marketing and IT services to manage email campaigns and customer outreach. Users value its drag-and-drop editor and real-time analytics for campaign tracking. Its AI growth...load more

Free Trial AvailableStarting at: USD 13/per month
Google Analytics 360
Google Analytics 360 logo

Google Analytics 360

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to...load more

Free Trial Not Available
Hootsuite
Hootsuite logo

Hootsuite

Hootsuite helps small businesses in marketing, nonprofit, and education manage and schedule content across platforms such as Instagram and LinkedIn. It stands out for its post scheduling and dashboard visibility, though users often cite pricing as a...load more

Free Trial AvailableStarting at: USD 99/per month
Squarespace
Squarespace logo

Squarespace

Squarespace helps businesses build and manage websites with integrated tools for eCommerce and email marketing. Most users value its design-focused templates and real-time editing, while some cite limits on advanced customization. Recent updates...load more

Free Trial AvailableStarting at: USD 25/per month
Pipedrive
Pipedrive logo

Pipedrive

Pipedrive is a customer relationship management (CRM) tool built for small businesses in industries such as IT, marketing, and finance. It supports sales, marketing, and admin teams in managing leads and pipelines through visual drag-and-drop...load more

Free Trial AvailableStarting at: USD 14/per month
Tableau
Tableau logo

Tableau

Tableau helps people transform data into actionable insights that make an impact. Easily connect to data stored anywhere, in any format. Quickly perform ad hoc analyses that reveal hidden opportunities. Drag and drop to create interactive dashboards...load more

Free Trial Not AvailableStarting at: USD 15/per month
Semrush
Semrush logo

Semrush

Semrush enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush allows customers to understand trends, uncover...load more

Free Trial Not AvailableStarting at: USD 139.95/per month
LiveAgent
LiveAgent logo

LiveAgent

LiveAgent enables small businesses to manage customer support across chat, email, and social channels. Its most used by support and admin teams in IT services and retail industries. Ticket management and chat history are standout features while...load more

Free Trial AvailableStarting at: USD 15/per month
Divi
Divi logo

Divi

You've never built a WordPress website like this before. Divi is more than just a WordPress theme, it's a completely new website building platform that replaces the standard WordPress post editor with a vastly superior visual editor. It can be...load more

Free Trial Not AvailableStarting at: USD 89/per year
Marketing 360
Marketing 360 logo

Marketing 360

Streamline your social media. Finally, the answer to keeping your brand active and engaged on social media without requiring so much time and effort.

Free Trial Not Available