Hotjar – Features, Pricing & Reviews 2026 | Krowdbase
Hotjar logo

Hotjar

Use Hotjar to understand how users behave and what they feel at each step of their journey.

What is Hotjar?

Hotjar helps small businesses improve website performance by visualizing user behavior and gathering feedback through heatmaps, surveys, and session recordings. It most used by marketing teams for conversion optimization. Reviewers highlight heatmaps and activity tracking though some report tracking issues on complex sites. Recent updates, like continuous capture and funnel dashboards, improve workflow speed and data clarity.

Features

Activity Dashboard
Activity Tracking
Behavioral Analytics
Customer Experience Management
Customer Segmentation
Customizable Templates
Data Import/Export
Engagement Tracking
Performance Metrics
Customer Journey Mapping
Data Visualization
Heatmaps
Real-Time Analytics
Reporting & Statistics
Visual Analytics
Website Analytics
Conversion Tracking
Funnel Analysis
Interactive Reports
Usage Tracking/Analytics
Annotations
Collaboration Tools
Multi-Language
Qualitative Comparative Analysis

FAQ

The official website of Hotjar is https://www.hotjar.com/

Pricing

Starting at:

USD 39/per month

Free Trial Available

Reviews(0)

Write a review

Hotjar alternatives

Slack
Slack logo

Slack

Slack is where work happens for millions of people everyday. Slack transforms how work happens by bringing AI and automation to where people are already collaborating. Go from chatting with your teams to chatting with apps and data. Break down...load more

Free Trial Not AvailableStarting at: USD 0/free plan
Mailchimp
Mailchimp logo

Mailchimp

Mailchimp is a marketing platform primarily used by small businesses in marketing and IT services to manage email campaigns and customer outreach. Users value its drag-and-drop editor and real-time analytics for campaign tracking. Its AI growth...load more

Free Trial AvailableStarting at: USD 13/per month
SurveyMonkey
SurveyMonkey logo

SurveyMonkey

Krowdbase Shortlist

With expert templates, 25+ question types, and AI-assisted survey design and insights, SurveyMonkey makes it easy to create surveys that help you reach and learn from the right audienceno expertise required. Whether you need to go big picture or...load more

Free Trial Not AvailableStarting at: USD 30/per year
Google Analytics 360
Google Analytics 360 logo

Google Analytics 360

Krowdbase Shortlist

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to...load more

Free Trial Not Available
Zoho CRM
Zoho CRM logo

Zoho CRM

Zoho CRM is a customer relationship management (CRM) tool primarily used by small businesses in IT services, marketing, and software. It helps teams manage leads, automate sales workflows, and centralize customer data. Reviewers highlight its...load more

Free Trial AvailableStarting at: USD 14/per month
Zendesk Suite
Zendesk Suite logo

Zendesk Suite

Zendesk Suite helps small businesses manage customer support across email, chat, and messaging channels. Its most used by IT services and software services teams handling daily ticketing workflows. Reviewers highlight its structured ticket...load more

Free Trial AvailableStarting at: USD 55/per month
Viber
Viber logo

Viber

Krowdbase Shortlist

Ideal for businesses of all sizes, it is a customer engagement and communication tool that provides users with eCommerce brand discovery options.

Free Trial Not Available
Hootsuite
Hootsuite logo

Hootsuite

Krowdbase Shortlist

Hootsuite helps small businesses in marketing, nonprofit, and education manage and schedule content across platforms such as Instagram and LinkedIn. It stands out for its post scheduling and dashboard visibility, though users often cite pricing as a...load more

Free Trial AvailableStarting at: USD 99/per month
Freshdesk
Freshdesk logo

Freshdesk

Freshdesk is a help desk platform used by small businesses in IT and education. It helps teams manage support tickets across channels, with strengths in automation and collaboration. Users value ticket tracking and real-time chat, but cite limits in...load more

Free Trial AvailableStarting at: USD 18/per month
Squarespace
Squarespace logo

Squarespace

Krowdbase Shortlist

Squarespace helps businesses build and manage websites with integrated tools for eCommerce and email marketing. Most users value its design-focused templates and real-time editing, while some cite limits on advanced customization. Recent updates...load more

Free Trial AvailableStarting at: USD 25/per month