Bloomreach vs Boost AI Search & Discovery Comparison: Everything You Need to Know Before Choosing

Boost AI Search & Discovery is a product search and navigation application for Shopify stores, developed by Boost Commerce, that helps merchants improve how shoppers find products through intelligent search, custom filters and merchandising tools. Online stores with large or complex catalogues often struggle with default search and collection pages, which may return irrelevant results, fail to handle typos or synonyms, and offer limited filtering options. Poor product discovery increases bounce rates and reduces conversion. Boost addresses this by replacing or enhancing native search and filtering with a more sophisticated engine that draws on product data such as tags, metafields, variants and inventory status. Its approach combines AI-powered relevance, visual merchandising and analytics, so that merchants can guide shoppers towards relevant items and continuously refine the shopping experience based on actual behaviour. Key features include instant search with autocomplete, typo tolerance and synonym handling, customisable product filters built from options, tags, metafields, price, vendor and stock status, and merchandising controls that let merchants pin, boost or bury products in search results and collections. AI-driven product recommendations support cross-selling and upselling on product, cart and home pages, while visual search and personalisation features help shoppers discover items more easily. Analytics reveal popular search terms, queries with no results and filter usage, informing catalogue and merchandising decisions. The app integrates with Shopify and Shopify Plus themes, including Online Store 2.0, and supports multi-language and multi-currency stores, as well as compatibility with review, wishlist and page builder apps. It is cloud-based and installed via the Shopify App Store. Target customers include small and large Shopify merchants in fashion, electronics, beauty, home goods and other sectors with sizeable catalogues. A free version is available, a free trial is offered, and paid plans start from around USD 29 per month.