ManageEngine ADSelfService Plus vs HelloID Comparison: Everything You Need to Know Before Choosing

ManageEngine ADSelfService Plus is an identity security and self-service password management solution from ManageEngine, the enterprise IT management division of Zoho Corporation. It addresses two related challenges: help desks spend significant time on password resets and account unlocks, and organisations need stronger authentication for the many systems employees access, including endpoints, cloud applications, VPNs and Outlook Web Access. ADSelfService Plus’s approach is to let users securely reset forgotten passwords and unlock accounts themselves after verifying their identity, while applying adaptive multi-factor authentication across logins. By tying these capabilities to Active Directory and other identity stores, it reduces help desk workload, improves user productivity and strengthens protection against credential-based attacks across the organisation. Key features include self-service password reset and account unlock from login screens, browsers and mobile apps; password expiration notifications; and password policy enforcement with custom complexity rules. Adaptive MFA supports a wide range of authenticators, including biometrics, YubiKey, TOTP apps, Google Authenticator, Microsoft Authenticator, Duo, RSA SecurID, SMS and email, with conditional access based on device, location and time. Endpoint MFA covers Windows, macOS and Linux logins, as well as RDP, VPN and OWA. Single sign-on gives users access to SAML and OAuth applications, while password synchronisation keeps credentials consistent across Active Directory and connected systems. Directory self-update, an employee search portal and reporting round out the offering. The software is typically deployed on-premises on Windows servers, with support for cloud applications, and it integrates with help desk tools and SIEM systems. It is used by IT departments in mid-sized and large organisations across sectors such as education, healthcare, government, finance and manufacturing. Pricing starts from around USD 595, likely per year for a set number of users, with a free trial, and a free edition is available for limited use.