Novi AMS vs Ashbourne Membership Management Comparison: Everything You Need to Know Before Choosing

Ashbourne Membership Management is a UK-based club management platform built specifically for gym owners and fitness operators. Ashbourne has a long history in the British fitness sector, originally as a direct debit membership collection bureau, and its software combines that payment expertise with tools for running the wider business. The platform addresses a common difficulty for independent gyms: managing members, collecting fees reliably and marketing the club typically requires several disconnected systems, which increases administration and leaves revenue uncollected. Ashbourne's approach is to provide an all-in-one system where membership sales, payment collection, access, bookings and communication share the same data, making it easier for owners to grow their business and reduce churn. At the core is membership management with online joining, digital contracts and automated direct debit collection through Ashbourne's own payment services, including handling of failed payments and arrears recovery to protect cash flow. Members can sign up and manage their accounts online, and a branded mobile app enables class bookings, check-ins and access to offers. Scheduling tools handle classes, personal training and facility bookings, while access control integration supports 24-hour and unstaffed gym models by linking entry permissions to membership status. Lead management and marketing automation help turn enquiries into paying members through email and SMS campaigns, and point-of-sale functionality supports retail and ancillary sales. Reporting dashboards provide visibility into membership numbers, income, attendance, retention and campaign performance, helping owners make informed decisions. The system is cloud-based and accessible from any device, with support provided by a UK team familiar with the local market and regulatory requirements such as direct debit rules and GDPR. Typical customers are independent gyms, small chains, leisure centres, martial arts academies and boutique studios in the United Kingdom. Pricing starts from around GBP 0.50, typically charged per member; there is no free version and no free trial listed.