OnSpot Social vs HG Data Suite Comparison: Everything You Need to Know Before Choosing

OnSpot Social is a lead capture and customer data collection application that enables businesses to gather contact details and consent from people they meet in physical locations, such as retail stores, trade shows, conferences and community events. Paper sign-up sheets are slow to process, prone to illegible handwriting and difficult to connect with marketing systems, while collecting data at events without an internet connection can be unreliable. OnSpot Social addresses these challenges with a tablet-based kiosk app that presents branded, customisable forms and synchronises submissions to the cloud. Its core approach is to make in-person data capture as structured and immediate as online sign-ups, ensuring that new contacts can be followed up quickly while opt-in information is recorded for compliance with email marketing regulations. Key features include drag-and-drop form building with custom fields, surveys and questionnaires, branded backgrounds and imagery, offline mode that stores entries locally until a connection is available, and kiosk settings that prevent users leaving the app. Businesses can run giveaways and sweepstakes, capture photographs, and enable social sharing to extend event reach. Captured contacts can be synced automatically with email marketing and CRM platforms including Mailchimp, Constant Contact, HubSpot, Salesforce and others, as well as exported to spreadsheets, and automated follow-up emails can be triggered immediately after sign-up. A reporting dashboard shows submissions by device, location and event, allowing organisations to compare the performance of different activities. The app runs on iPad and Android tablets, making it simple to deploy across multiple locations. OnSpot Social is used by retailers, restaurants, event organisers, trade show exhibitors, nonprofit organisations, universities and brand ambassadors who need reliable in-person lead generation. Pricing starts from around USD 35 per month with a free trial available; there is no permanently free version.