Cronberry

Cronberry is an Indian customer engagement platform that combines CRM, lead management and marketing automation with tools for building digital catalogues, custom forms and landing pages. It is designed for small and medium-sized businesses that want to capture leads from multiple sources, nurture them through automated communications and convert them into customers without investing in several separate products. The problem it addresses is the leakage of enquiries that occurs when leads arrive from websites, social media, advertising campaigns and marketplaces but are handled manually and inconsistently by sales teams. Cronberry consolidates these leads into a single system, assigns them automatically and triggers timely follow-ups across channels. Its approach is to give growing businesses an affordable, all-in-one toolkit, with strong emphasis on messaging channels such as WhatsApp and SMS that are widely used in the Indian market.

Lead management capabilities include automatic capture from Facebook, Google, IndiaMART, JustDial and website forms, lead scoring, assignment rules and activity tracking, supported by a mobile app for field sales staff. Marketing automation lets users design journeys that send emails, SMS, WhatsApp messages and push notifications based on customer behaviour and segments. The digital catalogue module allows businesses to showcase products and accept enquiries or orders online, while the form and landing page builders support campaign creation without developer involvement. Analytics dashboards track campaign performance, conversion rates and team productivity. Cronberry integrates with common advertising platforms, e-commerce tools and payment gateways, and provides APIs for custom connections. The platform serves sectors including education, real estate, healthcare, retail, travel and financial services, particularly SMEs in India and neighbouring markets. The vendor provides onboarding assistance and local support, and its pricing is structured to remain accessible to smaller businesses that are moving away from spreadsheets for the first time. Pricing starts from around USD 25 with a free trial; there is no permanently free version.