Rule – Features, Pricing & Reviews 2026 | Krowdbase
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Rule

Automate and personalize customer journeys across Email and SMS/RCS. Rule is built to scale with any business, in any industry.

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What is Rule?

Rule is a Swedish SaaS platform for Marketing Automation and Customer Engagement, built for marketing teams, CRM professionals, and growth-focused businesses. Automate personalized customer journeys across Email, SMS, RCS, and Social Channels with ease. Rule helps businesses of all sizes streamline communication across the entire lifecycle from onboarding to retention with advanced segmentation, trigger-based workflows, and real-time data. Founded in 2007, Rule is trusted by startups and global enterprises alike. With powerful integrations, scalability, and a privacy-first infrastructure (hosted in Sweden and GDPR-compliant), Rule fits into any tech stack and grows with your needs. Key features include: - Omnichannel campaign automation - Real-time personalization and segmentation - Scalable workflows - CRM/e-commerce integrations - GDPR-ready data privacy Whether you're scaling or simplifying, Rule makes powerful communication effortless.

Screenshots

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Categories

AI Marketing Tools SoftwareCustomer Data Platform SoftwareEmail Marketing SoftwareMarketing Automation Software

Features

AI/Machine Learning
Campaign Analytics
Campaign Management
Marketing Automation
Marketing Management
Personalization
Customer Segmentation
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customizable Fields
Event Triggered Actions
Mobile Optimization
Reporting/Analytics
Subscriber Management
Email Marketing
Landing Pages/Web Forms
Lead Management
Segmentation

FAQ

The official website of Rule is https://www.rule.se/

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