Treatwell vs Square Appointments Comparison: Everything You Need to Know Before Choosing

Treatwell is a European online booking marketplace for hair and beauty services that also supplies salon management software, historically known as Treatwell Connect and Treatwell Partner, to the businesses listed on its platform. The software is designed to help salon owners spend less time on administration and more time on their craft, while connecting them to a large consumer audience searching for appointments. The central idea is that a salon's diary, client records and online visibility should work together: bookings made through the Treatwell marketplace, the salon's own website or social media flow straight into the same calendar, avoiding double bookings and manual reconciliation. The management system includes a digital appointment calendar with staff rotas, service durations and resource allocation, together with automated confirmations and reminders to reduce no-shows. Client management stores contact details, visit history, preferences and notes, supporting personalised service and targeted marketing. An integrated point of sale handles services, retail products, vouchers and card payments, while Treatwell's payment options include prepayment and deposits to protect salons against late cancellations. Reporting covers revenue, staff performance, utilisation and client retention, giving owners a clearer view of where their business is growing or stalling. Marketing tools help salons encourage repeat visits and collect verified reviews, which in turn improve their ranking and credibility on the marketplace. Stock management, gift vouchers and multi-location support are available for larger operators. Treatwell operates across the United Kingdom and a number of continental European markets, and its software is aimed primarily at independent hair salons, barbers, nail bars, beauty clinics and spas that want both a practical booking system and access to new customers. The platform is delivered as a cloud service accessible from desktop, tablet and mobile, with onboarding and customer support provided locally. Pricing starts from around GBP 195; there is no free trial and no permanently free version, and marketplace commission terms apply separately.