Objow

Objow is a gamification and performance management platform developed by the French company Firetiger, designed to help organisations manage, energise and reward the performance of their teams. It is particularly aimed at sales, customer service and operational teams whose success depends on consistent daily activity and results. Traditional incentive schemes are often complex, communicated infrequently and measured through static reports, which limits their ability to influence behaviour. Objow’s approach is to translate business objectives into clear, visible challenges and rankings, giving managers a practical tool to run motivating campaigns and giving employees real-time feedback on their progress and achievements, so that performance management becomes more engaging and transparent.

Key features include configurable challenges and competitions for individuals and teams, dynamic rankings and leaderboards, objective tracking and progress dashboards, and reward mechanisms that can include points, virtual currency and gift catalogues. Managers can set goals, define rules and adjust campaigns as priorities change, while analytics help evaluate the effectiveness of incentive programmes and identify top performers or those who need support. Data can be imported from spreadsheets or connected to business systems such as CRMs, allowing results to be updated automatically. Communication features, including news feeds and notifications, help maintain momentum and celebrate successes. Objow is accessible via web and mobile, making it suitable for field and multi-site teams. The platform is delivered as software-as-a-service and is used by companies of various sizes, particularly in France and other French-speaking markets, across sectors such as retail, banking, insurance, distribution and telecommunications. It suits organisations that want a structured yet engaging way to drive commercial performance. Its visual, easy-to-follow challenges make it accessible to managers who do not have a background in incentive design. A free trial is available and entry pricing is listed from EUR 0, though a permanently free version is not offered.