GoTo Connect vs 800.com Comparison: Everything You Need to Know Before Choosing

800.com is a telecommunications provider focused on toll-free and vanity phone numbers and the cloud calling services that surround them. Its stated mission is to empower human connection through telecommunication, and it has built its business around helping companies obtain memorable numbers that customers can recall easily. For many businesses, a toll-free or vanity number is an important part of brand identity and marketing, yet traditional carriers can make acquiring and managing such numbers cumbersome, and basic toll-free service offers little insight into call performance. 800.com addresses this by combining a large inventory of toll-free and vanity numbers with a cloud-based call management platform, allowing businesses to route calls flexibly, track marketing results and present a professional nationwide presence without investing in dedicated telephone infrastructure or long-term carrier contracts. For businesses that depend on inbound enquiries, a memorable number can be a lasting marketing asset in its own right. Services include searching for and securing toll-free and vanity numbers, number porting, call forwarding to any landline or mobile phone, and routing based on time of day, location or caller selection through auto-attendants and interactive voice response menus. Call tracking and analytics help marketers understand which campaigns and channels generate calls, while call recording, voicemail to email and business text messaging support customer communication and quality control. Cloud phone system features such as extensions, ring groups and mobile apps allow distributed teams to handle calls as a single organisation. Administration is handled through a web dashboard, making changes straightforward without technical support. The company also offers number leasing and brokerage for premium vanity numbers, which can carry significant marketing value. Target customers include small and mid-sized businesses, national brands, franchises, marketing agencies and service providers that rely on inbound calls. Pricing starts from around USD 149 with a free trial available; there is no permanently free version.