InAppStory vs Batch Comparison: Everything You Need to Know Before Choosing

Batch is a French customer engagement platform that combines a customer data platform with a powerful automation engine, enabling brands to build a unified view of each customer and orchestrate personalised journeys across channels. The company began as a specialist in mobile push notifications and has broadened its scope into a full CRM and engagement suite used by many consumer-facing apps and websites in Europe. The problem it addresses is that marketing teams often hold customer data in separate systems for mobile, web, email and SMS, making it hard to recognise individuals consistently and to deliver coherent, timely messages. Batch’s approach is to consolidate behavioural and profile data in real time and let marketers design multi-step journeys that respond to what customers do, while retaining strong attention to data privacy and GDPR compliance, which is particularly important for its European client base. The platform supports mobile push notifications, in-app messages, web push, email and SMS, with a visual journey builder for creating automated scenarios triggered by events, attributes or segments. Real-time segmentation and profile management allow teams to target audiences precisely, while personalisation features adapt message content to individual preferences and behaviour. A/B testing, frequency capping and send-time controls help optimise performance and avoid over-messaging, and analytics dashboards measure engagement, conversions and retention across campaigns. Batch integrates with data warehouses, customer data platforms, analytics tools and CRM systems, including Segment, mParticle, Snowflake, BigQuery and Salesforce, and provides SDKs for iOS, Android and web as well as REST APIs. Data is hosted in Europe, supporting organisations with strict sovereignty requirements. Batch is aimed at media groups, retailers, banks, travel companies and other mobile-first brands seeking to improve retention and customer lifetime value. Its combination of data and activation in one product reduces integration effort compared with assembling separate tools. Pricing starts from around EUR 1,000 with a free trial, and a free version is also available.