Lasso CRM vs SalesBuilder CRM Comparison: Everything You Need to Know Before Choosing

SalesBuilder CRM is an all-in-one customer relationship management solution from CPS, designed to manage the sales and marketing needs of businesses within a single system. The product is aimed at organisations that want to consolidate contact management, sales tracking and marketing activities rather than relying on disconnected spreadsheets, email tools and point solutions. The problem it addresses is a common one for growing businesses: prospects and customers are recorded in different places, sales activity is difficult to monitor, and marketing campaigns cannot easily be linked to revenue. SalesBuilder CRM’s approach is to provide a central database of contacts and accounts, together with tools to manage pipelines, activities and campaigns, so that sales managers and marketers can see the complete customer journey. The system is intended to be practical and straightforward, supporting disciplined sales processes without excessive complexity. Key features typically include contact and account management, lead capture and qualification, opportunity and pipeline tracking, activity scheduling with reminders, and email integration for recording communications. Marketing capabilities support list segmentation, email campaigns and tracking of responses, helping teams nurture prospects and measure campaign effectiveness. Quoting and proposal tools can help sales staff produce documents more quickly, while reporting and dashboards provide insight into sales performance, forecasts and team productivity. Customisable fields and workflows allow the system to be adapted to different sales processes and industries. Data import and export tools support migration from existing systems, and integration options can connect the CRM with accounting or business management software. Deployment options may include cloud or on-premises installation, depending on customer requirements, and the vendor provides training and support. SalesBuilder CRM is aimed at small and medium-sized businesses, particularly companies with field or inside sales teams, distributors, manufacturers and service providers seeking an integrated sales and marketing platform. Pricing is quote-based and not published in this listing, and no free trial or free version details are provided.