Adobe Customer Journey Analytics B2B Edition

Adobe Customer Journey Analytics B2B Edition (CJA B2B Edition) is a purpose-built B2B customer journey application that delivers actionable insights across individual stakeholders, buying groups, accounts, and opportunities to inform next-best actions for marketing and sales teams. CJA B2B Edition enables analysts and marketers to analyze and explore marketing impact across campaigns, channels, and content connecting marketing efforts and investments directly to revenue outcomes. With CJA B2B Edition, analysts and marketers can measure every interaction across buying groups and generate actionable insights that create individual stakeholder and account value to drive engagement, conversion, and pipeline growth. For product teams, CJA B2B Edition measures the impact of product releases and product usage on customer satisfaction.