DSMN8

DSMN8 is an employee advocacy platform that turns a company's workforce into a distribution channel for its content. The underlying logic is well established: posts shared by individual employees reach further and are trusted more than the same material published by a corporate account, because people follow people. The obstacle has always been practical — employees do not know what is approved to share, cannot find it, and will not spend effort writing posts. DSMN8 removes that friction by delivering brand-approved, ready-to-share content directly to employees through a mobile app, browser extension, email digest and integrations with Slack and Microsoft Teams, with suggested copy already written so sharing takes seconds.

Content is curated centrally by marketing or communications, organised into topic channels so that engineers, salespeople and recruiters each see material relevant to them rather than an undifferentiated feed. Employees can personalise the accompanying commentary, schedule posts, or let the platform distribute on their behalf across LinkedIn, X, Facebook and Instagram. A notable differentiator is the Lens feature for user-generated content, which lets employees capture and submit their own photographs and videos for approval and reuse, giving brands authentic material at a fraction of the cost of produced content. Gamification — leaderboards, points, rewards and internal competitions — sustains participation beyond the initial launch enthusiasm, which is where most advocacy programmes quietly die. Analytics quantify the programme in terms leadership recognises: reach, engagement, clicks, estimated earned media value, traffic and leads attributed to employee sharing, plus individual and team participation rates. Content performance data shows which material employees actually share, feeding back into the wider content strategy. Compliance controls ensure only approved material circulates, with audit trails for regulated industries. DSMN8 is used by mid-market and enterprise organisations for marketing reach, social selling and employer branding in recruitment. Pricing starts from around USD 850 per month, with both a free version and a free trial available.