Marketo Measure
Marketo Measure is a B2B marketing attribution tool that measures campaign, channel, and content impact on pipeline, revenue, and ROI.
What is Marketo Measure?
Marketo Measure is an industry-leading B2B marketing attribution tool that enables marketers to measure the impact of campaigns, channels, and content on pipeline, revenue, and ROI empowering continuous optimization of tactics and investments. This premium multi-touch attribution solution provides robust tracking, measurement, and visualization. It lets users track, capture, unify, and attribute every lead and account-based touchpoint including digital and offline, paid and organic using AI-powered, every-touch attribution models. Users can report attribution data from marketing, sales, paid media, and offline events in Marketo Measure, their CRM, or BI tools from anonymous first touch to closed-won revenue. Models include U-shaped, W-shaped, and full-path. Dashboards visualize ABM, content, paid media, digital and more. Features include channel tracking, JavaScript tracking, machine learning models, CRM and paid media integrations, cross-domain tracking, and custom journey map stages.
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Marketo Measure is an industry-leading B2B marketing attribution tool that enables marketers to measure the impact of campaigns, channels, and content on pipeline, revenue, and ROI empowering continuous optimization of tactics and investments. This premium multi-touch attribution solution provides robust tracking, measurement, and visualization. It lets users track, capture, unify, and attribute every lead and account-based touchpoint including digital and offline, paid and organic using AI-powered, every-touch attribution models. Users can report attribution data from marketing, sales, paid media, and offline events in Marketo Measure, their CRM, or BI tools from anonymous first touch to closed-won revenue. Models include U-shaped, W-shaped, and full-path. Dashboards visualize ABM, content, paid media, digital and more. Features include channel tracking, JavaScript tracking, machine learning models, CRM and paid media integrations, cross-domain tracking, and custom journey map stages.
Marketo Measure belongs to the Campaign Management, Data Warehouse, Marketing Analytics, Marketing Attribution, Reporting, Web Analytics category.
Marketo Measure offers features such as Campaign Analytics, Lead Capture, Data Integration, Conversion Tracking, Data Visualization, Performance Metrics, Reporting & Statistics, ROI Tracking, Attribution Modeling, Cross Channel Attribution, Multi-Touch Attribution, Referral Tracking, Web Traffic Reporting.
No, Marketo Measure does not offer a free trial.
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