Marketo Measure

Marketo Measure is an industry-leading B2B marketing attribution tool that enables marketers to measure the impact of campaigns, channels, and content on pipeline, revenue, and ROI empowering continuous optimization of tactics and investments. This premium multi-touch attribution solution provides robust tracking, measurement, and visualization. It lets users track, capture, unify, and attribute every lead and account-based touchpoint including digital and offline, paid and organic using AI-powered, every-touch attribution models. Users can report attribution data from marketing, sales, paid media, and offline events in Marketo Measure, their CRM, or BI tools from anonymous first touch to closed-won revenue. Models include U-shaped, W-shaped, and full-path. Dashboards visualize ABM, content, paid media, digital and more. Features include channel tracking, JavaScript tracking, machine learning models, CRM and paid media integrations, cross-domain tracking, and custom journey map stages.