b2match vs Swapcard Comparison: Everything You Need to Know Before Choosing

b2match is an event management platform, founded in Austria, that supports virtual, hybrid and in-person events, with particular strength in business matchmaking and structured networking. Organisers of trade fairs, brokerage events, conferences and innovation programmes often find that attendees value meaningful meetings more than any other element, yet arranging these connections at scale is difficult without dedicated tools. Generic event software may handle registration and agendas but offers limited support for pre-scheduled one-to-one meetings. b2match addresses this by combining event management functions with a matchmaking engine that allows participants to create profiles, publish opportunities and request meetings with relevant contacts. Its approach is flexible and customisable, enabling organisers to configure registration, meeting rules and branding to suit a wide range of formats, from small workshops to large international brokerage events with thousands of participants. The platform is designed to make structured networking measurable and repeatable across events. Key features include customisable registration forms and ticketing, participant profiles and marketplace listings for products, services or collaboration requests, and meeting scheduling with automatic agenda generation and table allocation for on-site sessions. Virtual meeting rooms and livestreaming support online and hybrid events, while session and agenda management, speaker profiles and exhibitor spaces cover the wider conference experience. Communication tools, including email campaigns and in-platform messaging, keep participants engaged before and during events. Analytics provide organisers with data on registrations, meetings held and participant satisfaction, useful for demonstrating impact to sponsors and funders. The platform is cloud-based, accessible through web and mobile apps, and supports multiple languages. It is widely used by chambers of commerce, business support organisations, innovation agencies, universities and networks such as Enterprise Europe Network, as well as corporate event organisers. Pricing starts from around EUR 1,500 with a free trial; there is no permanently free version.