B2B Intent
B2B Intent interprets software buyer behavior to predict which companies have a higher intent to purchase software in your categories.
What is B2B Intent?
B2B Intent uses AI to interpret software buyer behavior and predict which companies have the highest intent to purchase software in your categories on Capterra, SoftwareAdvice, and Getapp. Now, you can reduce acquisition and retention costs by aligning sales and marketing on the accounts that matter. Top Use Cases: - Demand Generation - Account-Based Marketing - Competitor Displacement - Sales Enablement - Retention - Data Enrichment / Account Scoring How does it work We help you watch the software categories where your ideal customers shop most and walk you through 5 proven steps to accelerate efficient growth: 1. Integrate intent data into your tech stack 2. Build segments to target your ideal customer profile and target accounts 3. Optimize marketing audiences with your most engaged prospects 4. Alert sellers about opportunities to break in 5. Flag potential churn risks for customer success teams INTEGRATIONS Snowflake, Salesforce, Hubspot, 6sense, Linkedin, Marketo
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