Spotler CRM

Spotler CRM, formerly Really Simple Systems, is a customer relationship management system with integrated marketing tools, designed for small and mid-sized B2B organisations that want capability without the complexity and cost of enterprise platforms. The CRM covers the fundamentals thoroughly: a central contact and company database, opportunity and pipeline management with customisable sales stages, task and activity tracking, quotations, and a full interaction history so anyone picking up an account can see every call, email and meeting that preceded them. Customisable fields, record types and permissions let the system reflect how a particular business actually sells rather than forcing a generic process, and email integration with Outlook and Gmail captures correspondence against the right record automatically. Dashboards and reports are built without technical help, covering pipeline value, forecast, activity levels, conversion rates and sales performance by person or territory.

The integrated marketing module is the differentiator, and it is what makes the platform suitable for account-based marketing in particular. Rather than bolting on a third-party email tool and reconciling two contact databases, campaigns are built and sent from within the CRM against live segments, so a list is never out of date and engagement data writes straight back to the contact record. Marketers create email campaigns with templates and a drag-and-drop editor, build landing pages and web forms that feed leads directly into the pipeline, and construct automated workflows that nurture prospects based on behaviour. Because sales and marketing share one database, reps see exactly which emails a prospect opened and which pages they visited before making a call, and marketing sees which campaigns produced closed revenue. Lead scoring prioritises follow-up. The system is cloud-based, straightforward to configure without consultants, and backed by free support on all plans — a deliberate positioning against vendors that charge for help. Spotler CRM suits small B2B sales teams, professional services firms and membership organisations. A free version is available, with paid plans from around USD 17 per user per month and a free trial.