Gupshup vs Infobip Comparison: Everything You Need to Know Before Choosing

Infobip is a global cloud communications platform headquartered in Croatia that enables businesses to engage customers across a wide range of digital channels. Organisations increasingly need to communicate with customers through SMS, messaging apps, email, voice and in-app channels, but managing separate providers for each is complex, and building personalised, automated journeys requires integrated data and tooling. Infobip addresses this by offering a communications platform as a service with direct connections to mobile operators and messaging platforms worldwide, combined with software for customer engagement, contact centre and conversational automation. Its approach emphasises cost-effective digital channels, real-time insights and automation, including chatbots, interactive voice response and intelligent routing, allowing businesses to reduce reliance on expensive voice interactions while improving customer experience and operational efficiency across markets and time zones. The company’s own network infrastructure is a significant factor in its appeal to high-volume senders. Key products include programmable APIs for SMS, WhatsApp, Viber, RCS, email, voice and video, Moments for omnichannel customer journey orchestration and marketing automation, Conversations as a cloud contact centre solution, and Answers for building chatbots and conversational AI experiences, including generative AI capabilities. People, a customer data platform, unifies customer profiles to support personalisation, while analytics provide real-time delivery and engagement insights. Security features include two-factor authentication services, number verification and fraud prevention. Infobip’s extensive network of direct operator connections and local presence in many countries support high deliverability and regulatory compliance. Integrations with CRM, ecommerce and marketing platforms, along with SDKs for mobile applications, enable customisation. Target customers include banks, telecommunications operators, retailers, technology companies, logistics firms and other enterprises with large-scale customer communication needs. Pricing is usage-based and effectively quote-based, with the listing showing a nominal starting figure of USD 0.01; this listing does not indicate a free trial, and there is no permanently free version.