Octopus CRM vs Closely Comparison: Everything You Need to Know Before Choosing

Closely is a LinkedIn and email outreach automation platform that helps sales professionals, founders and agencies find prospects, obtain contact details and run personalised multichannel campaigns. Prospecting on LinkedIn manually involves searching for suitable profiles, sending connection requests one at a time, writing follow-up messages and tracking conversations, while email addresses must often be sourced separately. Closely addresses this workflow by combining lead discovery, contact enrichment and automated sequences in a single cloud application. Its core approach is to orchestrate LinkedIn actions and email steps together, so that each prospect receives a coordinated series of touches, while the platform handles timing, personalisation and reply detection to keep outreach consistent without constant manual effort. Key features include extraction of leads from LinkedIn searches and Sales Navigator, an email finder that locates verified business addresses, and campaign builders for connection requests, profile visits, messages, InMails and follow-up emails with conditional branching. Personalisation variables and templates help tailor messages at scale, and a smart inbox centralises LinkedIn and email replies so that conversations can be managed in one place. Team features allow managers to oversee multiple LinkedIn accounts, share templates and compare campaign results, while analytics track acceptance, open and reply rates. Closely integrates with CRM platforms such as HubSpot and Pipedrive, and with Zapier and webhooks for broader automation, enabling qualified leads to flow directly into sales pipelines. Running in the cloud, campaigns continue while users are offline, with limits intended to keep account activity within safe thresholds. The platform is aimed at B2B sales development teams, lead generation agencies, recruiters, consultants and startup founders who rely on social selling and cold outreach. Pricing starts from around USD 59 per month with a free trial available; there is no permanently free version.