SimplyBook.me vs Omnify Comparison: Everything You Need to Know Before Choosing

SimplyBook.me is an online booking system with reminders built for service companies of every kind, letting clients book themselves around the clock through a booking page, website widget, social media profile or mobile app. Its structural distinction is modularity. Rather than shipping a single feature set at each price tier, the platform offers a large catalogue of custom features — each switched on or off individually — so a business assembles exactly the booking system it needs and is not charged for or confused by capabilities it will never use. That design makes the same product workable for a one-person consultancy and for a multi-site clinic with entirely different requirements. The core handles services, providers, locations, durations, capacity and availability, with real-time calendar synchronisation to Google and Outlook so external commitments block slots automatically. Automated reminders and confirmations by email and SMS are included and are the most cited reason for adoption, since they reduce no-shows immediately. The optional feature catalogue covers online and deposit payments through many gateways, memberships, packages, gift cards and coupons, group bookings and classes, recurring appointments, waiting lists, intake forms, client login areas, multi-language booking pages, multiple time zones, resource management, staff commission tracking, loyalty schemes, video meeting links, tips, and integrations with accounting, marketing and analytics tools. A built-in website builder gives businesses without a site a professional booking-enabled presence, and booking can be embedded into Facebook and Instagram directly, capturing clients where they already are. Admin and client mobile apps support management and booking on the move. Reporting covers bookings, revenue, provider utilisation, cancellations and client retention. The platform supports a wide range of sectors including beauty, health, fitness, education, professional services, government and hospitality. A permanently free version supporting a modest booking volume is available alongside a free trial, with paid plans from around EUR 9.90 per month.