Sogolytics vs Device Magic Comparison: Everything You Need to Know Before Choosing

Sogolytics, formerly known as SoGoSurvey, is an experience management platform that helps organisations of all sizes automate the collection and analysis of feedback from customers, employees and other stakeholders. The US-based company rebranded to reflect its expansion from survey software into broader analytics and experience management. The problem it addresses is that organisations gather feedback in many forms but often lack the tools to turn responses into timely, actionable insight, especially when data is dispersed across departments and survey tools. Sogolytics combines flexible data collection with automated analysis, reporting and workflows, so that feedback can be understood and acted upon quickly. Its approach emphasises accessibility and compliance, offering capabilities suitable for small teams alongside the security and administrative controls required by enterprises and public-sector bodies. The platform offers a survey builder with a wide range of question types, branching logic, piping, multilingual support and customisable branding, alongside distribution via email, SMS, web links, QR codes and embedded forms. Specialised solutions cover customer experience, employee engagement, 360-degree feedback, market research, online assessments and event feedback. Analysis tools include real-time dashboards, cross-tabulation, text and sentiment analysis and automated report generation, and closed-loop workflows alert staff to negative feedback so they can follow up promptly. Sogolytics integrates with tools such as Salesforce, Slack, Zapier and Microsoft platforms and provides an API for custom connections. Security features include HIPAA compliance options, single sign-on and data encryption, making it suitable for healthcare, government and education customers. The platform serves businesses, non-profit organisations, universities and government agencies. Its breadth of solutions allows organisations to consolidate multiple feedback programmes on a single platform, and the vendor provides responsive support and training resources to help teams design effective surveys and interpret their results with confidence. Pricing starts from around USD 25, typically per month, with a free trial, and a free version is also available.