Square Appointments vs Omnify Comparison: Everything You Need to Know Before Choosing

Omnify is a business management platform built for children’s activity providers, such as martial arts schools, swim schools, sports academies, camps, tutoring centres and after-school programmes. These businesses typically juggle class schedules, parent registrations, recurring payments, attendance and communication, often using a patchwork of forms, spreadsheets and payment apps that makes growth difficult. Omnify’s approach is to provide a single system through which parents can discover, book and pay for classes, camps and events online, while owners manage their operations from one dashboard. By automating bookings, billing and reminders, the platform aims to reduce administrative work and free staff to focus on delivering activities and growing enrolment. Key features include online booking for classes, courses, camps, memberships, appointments and facility rentals, with capacity limits and waitlists; recurring billing and subscription management; digital waivers and custom registration forms that capture child and guardian details; and attendance tracking with check-in. A point-of-sale module supports the sale of products and add-ons, while marketing tools cover email and SMS campaigns, coupons and referral promotions. A branded booking widget can be embedded into an existing website, and a customer portal allows families to manage their bookings and payment details. Reporting shows revenue, attendance and retention trends. Omnify integrates with payment gateways such as Stripe, as well as calendar, video and marketing tools including Zoom, Google Calendar, Mailchimp and QuickBooks, and it supports multi-location businesses. The service is delivered in the cloud with mobile-friendly access. Its target customers are small and mid-sized kids’ activity businesses, along with fitness studios and recreation providers that follow similar class-based models. Pricing starts from around USD 149 per month with a free trial, and a free version is also available.