Chameleon

Chameleon is a product adoption platform that helps software companies improve user onboarding and drive greater engagement with their products. Founded in 2013, it gives product managers, product marketers and customer success teams a no-code way to create in-app experiences that guide users towards value, announce new features and collect feedback. The problem it addresses is that many users sign up for software but fail to discover the capabilities that would make them successful, leading to low activation and eventual churn. Building bespoke onboarding flows requires engineering time that is usually prioritised elsewhere. Chameleon allows non-technical teams to design, target and test in-app guidance directly on top of a live product, with deep customisation so experiences look native rather than generic. Its approach emphasises flexibility, data connectivity and experimentation, reflecting its focus on product-led growth organisations.

Core building blocks include product tours, tooltips, banners, modals, launchers that act as in-app checklists or resource centres, and HelpBar, a search-driven command bar that helps users find answers and navigate quickly. Microsurveys capture user sentiment and feature feedback in context, and embeddable demos can be used in marketing and sales. Targeting uses user attributes, behaviour and integrations to show the right experience to the right segment, while A/B testing and goal tracking measure impact on conversion and adoption. Chameleon integrates with a wide range of tools, including Segment, Mixpanel, Amplitude, Heap, HubSpot, Salesforce, Intercom, Zendesk and Slack, allowing data to flow in both directions. Styling controls and CSS customisation help experiences match the host product’s design system. The platform is used mainly by B2B SaaS companies, from growth-stage start-ups to larger organisations. Its AI features increasingly assist with copy and experience creation. Pricing starts from around USD 279, typically per month, with a free trial, and a free version with limited functionality is also available.