WATI vs Wazzup Comparison: Everything You Need to Know Before Choosing

Wazzup is a messaging integration service that connects WhatsApp, Instagram and other messaging channels with customer relationship management systems, helping sales and support teams improve communication with clients. Many businesses communicate with customers primarily through messaging apps, yet these conversations often take place on individual employees' phones, outside company systems, making it hard for managers to monitor quality, maintain continuity when staff change and keep customer histories complete. Wazzup addresses these issues by bringing messaging conversations into CRM platforms, where they can be managed alongside deals, contacts and tasks. Developed originally for markets in Eastern Europe and expanding internationally, the service focuses on practical tools for sales-driven organisations. The integration supports WhatsApp, including both standard accounts and the WhatsApp Business API, as well as Instagram direct messages, Telegram and other channels depending on configuration. Messages appear within CRM systems such as Bitrix24, amoCRM or Kommo, HubSpot, Zoho, Pipedrive and others, allowing users to reply from within the CRM, with conversation histories attached to contact and deal records. New conversations can automatically create leads or contacts, and routing rules distribute chats among team members. Managers can view all conversations, monitor response times and step in when necessary, supporting quality control and training. Features such as templates, quick replies, broadcast messaging where permitted, and file sharing streamline communication, while analytics provide insight into chat volumes and performance. A mobile app allows staff to respond to customers from phones while conversations remain in company systems. Setup is designed to be quick, typically requiring connection of messaging accounts and CRM credentials. Wazzup is aimed at small and mid-sized businesses in sales-intensive sectors, such as real estate, education, retail, automotive and services. Pricing starts from around EUR 16, with a free trial available; there is no permanently free version.